Financial businesses (FBs) with digital financial services must invest in their cloud infrastructure. This important technology enables immense scalability, seamless interaction, and accessibility anytime, anywhere, and from any device. And not only that- but, the flexibility and agility it offers FBs and users results in immense cost and time savings.
But, what about the Serverless cloud modality? This post will elaborate on the additional benefits of this amazing technology.
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The COVID-19 pandemic has been a driving force for the financial digitalization of millions globally, resulting in an immense rise or even take-up of digital banking platform usage by financial users. This new trend has a plethora of advantages both for users and financial businesses (FBs), and our COBIS Everywhere solution was specifically designed to empower this transformation- the need for reliable, agile, and secure virtual financial products and services, anytime, and anywhere.
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The hyper-competition triggered by the global pandemic challenges financial businesses (FBs) to not only innovate their offerings, but prioritize the user experience (UX), to truly capture the attention of the financial customer. Since, today’s financial end user prefers digital banking services, FBs must respond to this need to stay relevant.
Digital banking solutions must pay more attention to the UX of their digital channels, with personalized offerings optimized to deliver a satisfactory user experience for each unique customer niche. Knowing this, now is the time to evaluate systems, upgrade, and integrate solutions to the wider range of consumer segments adopting digital banking, and to successfully compete in an environment of constant digital innovation and disruption.
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A key change in 2020 was the way we bank. Due to pandemic and busy work schedules, today’s bank users prefer to solely engage in mobile banking. These new customers now expect a complete digital banking experience at their fingertips, anytime and anywhere. They demand the same security, personalization, technical capabilities, accessibility, and customer service of visiting a branch, but with the reliability and ease of virtual access.
Of course, the brick-and-mortar bank isn’t going anywhere, however, the last year accelerated a trend that was already underway: customer-centric banking for the new, even more digital end user.
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